I’ve always been drawn to a good story. But I’m not a journalist chasing breaking news or a marketer focused solely on getting leads. My work lives in the space in between, where I thrive as a content producer who thinks like a marketer. 

I learnt my craft in marketing and communications teams, honing my skills long before AI prompts were part of the conversation.

At DHL, I led the editorial strategy for their award-winning content hub, telling stories about the intricate worlds of logistics and innovation. Today, at the real estate consultancy JLL, I continue to create high-quality content for global marketing campaigns designed to drive traffic, engagement and leads.

When I’m not crafting content for global brands, I’m usually planning my next adventure. This love for exploration once led me to co-found Backpack Singapore, a community guide dedicated to helping travellers discover the authentic stories of my home city.